Plans and directs all aspects of an organization’s marketing policies, objectives, and initiatives
Identifies changes in the marketing environment or competitive strategies and evaluates, adjusts, or redrafts the organization’s marketing plan and philosophy accordingly
Leads and directs the work of others
Bachelor’s degree with at least 15 years of experience in the field
Demonstrates expertise in a variety of the field’s concepts, practices, and procedures
Relies on extensive experience and judgment to plan and accomplish goals
Coordinates the marketing activities of a product or business line, which may include advertising, direct mailing, printing, customer events, and trade shows
Performs a variety of tasks
Works under general supervision; typically reports to a supervisor or manager. A certain degree of creativity and latitude is required
May require a bachelor’s degree with 2-4 years of experience in the field or in a related area
Familiar with standard concepts, practices, and procedures within a particular field
Relies on experience and judgment to plan and accomplish goals